General Motors' 35,738-square-foot "Highways and Horizons" pavilion contained the Fair's most popular exhibit entitled "Futurama." Here, in 322 moving chair-cars, each equipped with its own sound system for a "personal tour," visitors witnessed the largest and most realistic scale model ever constructed. The 1,586 feet of chairs rose and fell, sometimes to a height of 23 feet, while the visitor viewed the future world of the 1960s.

General Motors entrance
GM's entrance - Courtesy World's Fair
Historical Society - wf-018r

General Motors entrance
GM's entrance with the walkways covered - photo MO98 - from the collection taken by John Ott courtesy of his grandson Michael Ott.

General Motors entrance
General Motors entrance - photo 096

The General Motors Exhibit Building - 1939 Brochure
GM Exhibit Building
Courtesy of Bob Catania
World Horizons
General Motors Overseas Operations
Courtesy of Cathy Scibelli

General Motors - New Horizons

In 1939 GM produced a film titled "To New Horizons" which takes you through a tour of Futurerama.

Here is a link to "new Horizons" on so you can view the film. The run time is 22:59. You can also download the film from the Archive site in a variety of resolutions ... enjoy.

highways and horizones
General Motors
Highways & Horizons
Pontiac - General Motors Second Lowest Price Car
Pontiac - General Motors Second Lowest Price Car
Courtesy of Cathy Scibelli
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