General Motors' 35,738-square-foot "Highways and Horizons" pavilion contained the Fair's most popular exhibit entitled "Futurama." Here, in 322 moving chair-cars, each equipped with its own sound system for a "personal tour," visitors witnessed the largest and most realistic scale model ever constructed. The 1,586 feet of chairs rose and fell, sometimes to a height of 23 feet, while the visitor viewed the future world of the 1960s.
GM's entrance - Courtesy World's Fair Historical Society - wf-018r
GM's entrance with the walkways covered - photo MO98 - from the collection taken by John Ott courtesy of his grandson Michael Ott.
General Motors entrance - photo 096
(9" x 4 1/2" closed)
See how General Motors promoted their exhibit.
Click on the image of the flyer to view the entire Exhibit brouchure.
Courtesy of Bob Catania
In 1939 GM produced a film titled "To New Horizons" which takes you through a tour of Futurerama.
Here is a link to "new Horizons" on archive.com so you can view the film. The run time is 22:59. You can also download the film from the Archive site in a variety of resolutions ... enjoy.
A booklet titled World Horizons by Gardner Harding.
Courtesy of Cathy Scibelli
(4 1/2" x 8 1/2" closed)
Inside is a diagram of how the General Motors exhibit pavilion was laid out.