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On Rainbow Avenue, the Sealtest Building is constructed in a manner that enables you to view the entire dairy show with a minimum of time and effort. Portraying the Sealtest System of Laboratory Protection, the Exhibit emphasizes Sealtest's contributions toward a higher level of public health. Here you see a model milk pasteurization and bottling plant with a potential bottling capacity to meet the needs of a city of 15,000 people. The manufacture, freezing and packaging of ice creams, sherbets and ices is shown. Machines with almost human fingers, demonstrate the packaging of Kraft's famous "Philadelphia" brand cream cheese. A small replica of the well know Sealtest Kitchen in Radio City shows how Sealtest dietitians translate the great nutritive value of milk into nourishing recipes for everyday household use. At a modernistic dairy-bar, Sealtest products are served. (from the official Guide Book).

National Dairy Products - Kraft Foods
National Dairy Products - Kraft Foods

National Dairy Products - Kraft Foods
National Dairy Products
Kraft Foods - photo 129

National Dairy Products - Sealtest - Kraft Foods at night
National Dairy Products - Sealtest - Kraft Foods  at night - photo 206

Trylon Tidbits

Trylon Tidbits for Sealtest

Small pieces of news and interesting informaton compiled by David J. Cope.

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  • The pavilion gave away tin "crickets." A gentleman from India requested a box full so his children could use them while standing guard over his cattle. Fifty more mischievous boys on the fairgrounds took them to the Electric Farm and to scare the cows.
  • Students at Broadway's Traphagen School of Fashion designed a dress from a new fabric pattern featuring the Sealtest pavilion.
  • The pavilion made, molded, packed and distributed 25,000 packages of Kraft Philadelphia Cream Cheese every day.
  • Every evening after the fair closed, a workman hooked on a safety belt to a cable and pulley system and winched his way up the inside of the pavilion's 106 foot tower to open a hidden door and change the date for the following day.
National Dairy Products - Kraft Foods
National Dairy Products - Kraft Foods - Courtesy
World's Fair Historical Society - wf-100r

National Dairy Products - Kraft Foods
Kraft Foods at night (1940) - Courtesy World's Fair
Historical Society - wf-101r

National Dairy Products - Sealtest - Kraft Foods at night
National Dairy Products - Sealtest - Kraft Foods  at night
Courtesy World's Fair Historical Society - wf-380r

The American Way of Progress by Kraft Foods
A short history about Kraft Foods, "then and now" (1939).
Courtesy of Hilary Rosen

Miracle Whip Salad Dressing
Courtesy of Hilary Rossen

Velveeta flyer cover
Courtesy of Hilary Rossen
Philadelphia Creem Cheese flyer
Courtesy of Hilary Rossen
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