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The pavilion consisted of four areas separated by an open air theater.

The exhibitors were Chase & Sanborn Coffee, Fleischmann's Yeast, the Baking Industry and Royal Desserts.

Standard Brands
Standard Brands - photo 212
by Arie van Dort

Within the areas, there were displays of a model bakery in complete operation, a coffee roaster and a 125-foot Coffee and Tea Bar.

In the open air theater, Rudy Vallee broadcasted his Thursday night show and Marionette depictions of current stars entertained Fairgoers.

Standard Brands at night
Standard Brands at night - photo 093
by Arie van Dort
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