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The Food Zone (Zone 3)
1939 New York World's Fair

Standard Brands


Designers: Skidmore & Owings


The pavilion consisted of four areas separated by an open air theater.

The exhibitors were Chase & Sanborn Coffee, Fleischmann's Yeast, the Baking Industry and Royal Desserts.



Standard Brands - photo 212

Within the areas, there were displays of a model bakery in complete operation, a coffee roaster and a 125-foot Coffee and Tea Bar.

In the open air theater, Rudy Vallee broadcasted his Thursday night show and Marionette depictions of current stars entertained Fairgoers.



Standard Brands at night - photo 093