The Radio Corporation of America
Julius Adams insisted that what the United States needed to pull itself out of the Depression was an invention that would create a fresh market. He suggested that “the best chance of becoming the springboard that will propel business to something like its pre-depression status” was television.
Radio retailers were adopting a “show me” attitude towards RCAâ€™s new television. In fact, television sales fell way below expectations after the first month of production. RCA hoped to sell between 600 and 700 television sets but conceded that was far too optimistic by the end of May. The most common reasons given were the limited number of programming hours and the greatest number of programs ran during the daytime, 11 A.M. to 4 P.M. Also, prices ranged from $198 to $600 per set.