The pavilion provided demonstrations of every phase of baking for Wonder Bread and Hostess Cakes. The building exterior was actually a large reproduction of the Wonder Bread wrapper.

Continental Baking - Wonder Bread - photo 267


Continental Baking - Penelope Shoo

Behind the building was the only wheat field in the City of New York in 68 years. The scarecrow, "Penelope Shoo" protecting the wheat from birds.

The sign reads:

"Penelope Shoo The Scarecrow of Tomorrow Designed by Jean Spadea Crowned by Hattie Carnegie.

Dedicated June 13th, 1939, at the Wonder Bakery"

Wheatheart Crowning Ceremony

July 11, 1939
Continental Baking Company

Eileen Stopher, James Montgomery Flagg, M.
Lee Marshall, Grover Whalen, and Peter Arno

Eileen Stopher from Mt. Pulaski, IL was crowned Wheatheart of the Fair. The Crown of Wheat was placed on Eileen's head by both Grover Whalen, President of the 1939 NY World's Fair and Mr. M. Lee Marshall, President and Chairman of the Board of the Continental Baking Co. The three Judges of the Contest were: James Montgomery Flagg, McClelland Barclay, and Peter Arno. The crowing ceremony took place in the balcony of the Wonder Bakery Exhibit, overlooking a part of the 7-acre area of wheat.

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about Eileen Stopher


Continental Baking - Wonder Bread